We've found that there is a noindex tag on https://stellaforcrueltyfree.co.nz/my-bag/.

You specified this page as important as you've assigned a keyword to this page, but search engines are ignoring it right now which is bad.

We strongly recommend you remove this tag as soon as possible, as it is preventing Google (and other search engines) from crawling and indexing this page.

What is a noindex tag?

A noindex tag is a piece of HTML code that sits on a webpage that instructs search engines to not crawl it. This means that Google will go to the page, see the code and then leave that page.

Due to this, Google will not show the page in its results and any SEO you do on the page will be pointless!

How to remove this tag?

So a noindex tag can be added either within a CMS (most commonly through a plugin, such as Yoast on Wordpress) or what we call 'hardcoded' onto the page via the HTML.

Have a look at this page in your CMS and see if you can spot anywhere that says 'index'. If you're having issues then reach out to your web designer.

When we crawled your website we found images that do not have any ALT text. We recommend you add descriptive and - where applicable - SEO-friendly ALT text to these.

These are the images with no ALT text currently:

• data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20960%201000'%3E%3C/svg%3E

What is ALT text? ALT text is simply short for 'alternative text' and is used to accurately describe the contents of an image specifically for when it doesn't load properly.

Why is ALT text important? ALT text is used by those who cannot 'see' the image; whether this is for accessibility reasons (one example would be those who are visually impaired), search engine bots or just for when the image doesn't load properly.

The SEO benefit refers to the fact that search engines will use the ALT text to better understand the content of the image. So ensuring it is accurate, descriptive and contains keywords (only when applicable) is important.

Important to note… Google is much, much better now at recognising the content of an image without using the ALT text. So first off, make sure the imagery you are using is relevant to the keywords you want to target. Then, back this up, with a nicely written ALT text.

How to fix? Adding ALT text is simple across all CMS platforms, but below are some guides for the most popular ones:

• Wordpress = https://themeisle.com/blog/image-alt-text/
• Squarespace = https://support.squarespace.com/hc/en-us/articles/206542357-Adding-alt-text-to-images
• Shopify = https://help.shopify.com/en/manual/products/product-variant-images
• Magento = https://magento-ecommerce.co.za/blog/magento-how-to-articles/why-you-must-add-alt-tags-to-your-product-images/
• Eazi-Sites = https://support.eazi-apps.com/article/462-how-to-add-alt-tags-to-an-image

Adding an H1 heading to a webpage, especially one that you are optimising for a keyword, can help your ranking for that phrase. The page https://stellaforcrueltyfree.co.nz/brands/ doesn't have an H1 at the moment.

We advise that you try to add your main keyword into this heading if it can be added in naturally.

For example, let's say I run a fashion website and I want to target the keyword 'fashion ideas'. We've created a page specifically for this keyword, and so I would use the following text within the H1 heading:

• Fashion Ideas
• Latest Fashion Ideas
• Fashion Ideas For Mens Clothing
• Etc.

What's an H1 heading? It's the HTML code that surrounds a heading, which denotes that heading as the most important one on the page.

Just like the page title element, the H1 heading is used by Google and the other search engines to understand what the topic of the page is. It's a bit like a chapter heading in a book; it often summarises the content of that chapter.

So, now you understand why adding a keyword into the page's H1 heading is important, you now need to know how to do this.

We've listed below articles on how to update the H1 on the most popular CMS platforms. If yours is missing give us a shout and we'll try to help!

• Wordpress = https://themeisle.com/blog/wordpress-heading-tags/
• Squarespace = they use the page title for the H1
• Shopify = category pages use the category name as the H1, same with products
• Magento = category pages use the category name as the H1, same with products
• Wix = https://support.wix.com/en/article/about-heading-tags
• Eazi-Sites = https://support.eazi-apps.com/article/461-how-to-create-a-main-heading

Adding an H1 heading to a webpage, especially one that you are optimising for a keyword, can help your ranking for that phrase. The page https://stellaforcrueltyfree.co.nz/brand/eco-tan/ doesn't have an H1 at the moment.

We advise that you try to add your main keyword into this heading if it can be added in naturally.

For example, let's say I run a fashion website and I want to target the keyword 'fashion ideas'. We've created a page specifically for this keyword, and so I would use the following text within the H1 heading:

• Fashion Ideas
• Latest Fashion Ideas
• Fashion Ideas For Mens Clothing
• Etc.

What's an H1 heading? It's the HTML code that surrounds a heading, which denotes that heading as the most important one on the page.

Just like the page title element, the H1 heading is used by Google and the other search engines to understand what the topic of the page is. It's a bit like a chapter heading in a book; it often summarises the content of that chapter.

So, now you understand why adding a keyword into the page's H1 heading is important, you now need to know how to do this.

We've listed below articles on how to update the H1 on the most popular CMS platforms. If yours is missing give us a shout and we'll try to help!

• Wordpress = https://themeisle.com/blog/wordpress-heading-tags/
• Squarespace = they use the page title for the H1
• Shopify = category pages use the category name as the H1, same with products
• Magento = category pages use the category name as the H1, same with products
• Wix = https://support.wix.com/en/article/about-heading-tags
• Eazi-Sites = https://support.eazi-apps.com/article/461-how-to-create-a-main-heading

Adding an H1 heading to a webpage, especially one that you are optimising for a keyword, can help your ranking for that phrase. The page https://stellaforcrueltyfree.co.nz/brand/ere-perez/ doesn't have an H1 at the moment.

We advise that you try to add your main keyword into this heading if it can be added in naturally.

For example, let's say I run a fashion website and I want to target the keyword 'fashion ideas'. We've created a page specifically for this keyword, and so I would use the following text within the H1 heading:

• Fashion Ideas
• Latest Fashion Ideas
• Fashion Ideas For Mens Clothing
• Etc.

What's an H1 heading? It's the HTML code that surrounds a heading, which denotes that heading as the most important one on the page.

Just like the page title element, the H1 heading is used by Google and the other search engines to understand what the topic of the page is. It's a bit like a chapter heading in a book; it often summarises the content of that chapter.

So, now you understand why adding a keyword into the page's H1 heading is important, you now need to know how to do this.

We've listed below articles on how to update the H1 on the most popular CMS platforms. If yours is missing give us a shout and we'll try to help!

• Wordpress = https://themeisle.com/blog/wordpress-heading-tags/
• Squarespace = they use the page title for the H1
• Shopify = category pages use the category name as the H1, same with products
• Magento = category pages use the category name as the H1, same with products
• Wix = https://support.wix.com/en/article/about-heading-tags
• Eazi-Sites = https://support.eazi-apps.com/article/461-how-to-create-a-main-heading

We've spotted that the page https://stellaforcrueltyfree.co.nz/brand/ere-perez/ has a meta description that is too long to be fully displayed in Google.

At the moment it is 'Ere Perez is a healthy, natural make-up brand that mixes premium ingredients and antioxidants to create gentle & highly effective natural make-up solutions.'.

We recommend you decrease the length of it as this can help you get more clicks from the Google search results pages. The ideal length is between 140-155 characters long. Use a service like https://wordcounter.net/ to keep track of length.

What's a meta description? The meta description is the copy that Google uses to describe your web page in its search results. It's essentially a description of the page that sits within the code; it's not displayed anywhere on your actual web page. Use this copy entices customers to click on your website and not your competitors!

So, now you understand why adding a meta description is important, you now need to know how to do this.

We've listed below articles on how to update the meta description on the most popular CMS platforms. If yours is missing give us a shout and we'll try to help!

• Wordpress = https://wpshout.com/quick-guides/how-to-change-meta-description-wordpress-meta-title-yoast/
• Squarespace = https://support.squarespace.com/hc/en-us/articles/206016198-Adding-search-engine-and-page-descriptions
• Shopify = https://www.digitaldarts.com.au/shopify-seo-title-tags-meta-descriptions
• Magento = https://www.templatemonster.com/help/magento-how-to-manage-shop-meta-data.html
• Wix = https://support.wix.com/en/article/adding-seo-page-titles-and-descriptions-meta-tags
• Eazi-Sites = https://support.eazi-apps.com/article/460-how-to-create-a-meta-description

We've spotted that the page https://stellaforcrueltyfree.co.nz/brand/eye-of-horus/ has a very short page title, at the moment it is:

'Eye of Horus | Cruelty Free Cosmetics | Stella Beauty'

You can increase the length of the page title to 70 characters long as this is the limit at what Google will display in its results pages.

Doing so also gives you more copy-allowance to add in vital keywords, so take advantage of this extra capacity!

IMPORTANT! Only add in copy that is relevant to the keywords you SEO on this page. For example, if the keyword for a page was "SEO" then I would not extend the title by adding keywords that are not related to "SEO".

What's a page title? A page title is a succinct and short description of a web page. It’s a bit like how a book title summarises the contents of a book. It's essentially a description of the page that sits within the code; it's not displayed anywhere on your actual web page.

Their primary use is for search engines to understand what a webpage is all about. So much so that they use this page title in their search results pages, and this is why they’re so important for SEO.

So, now you understand why adding a keyword into the page's meta description is important, you now need to know how to do this.

We've listed below articles on how to update the page title tag on the most popular CMS platforms. If yours is missing give us a shout and we'll try to help!

• Wordpress = https://wpshout.com/quick-guides/how-to-change-meta-description-wordpress-meta-title-yoast/
• Squarespace = https://support.squarespace.com/hc/en-us/articles/206016198-Adding-search-engine-and-page-descriptions
• Shopify = https://www.digitaldarts.com.au/shopify-seo-title-tags-meta-descriptions
• Magento = https://www.templatemonster.com/help/magento-how-to-manage-shop-meta-data.html
• Wix = https://support.wix.com/en/article/adding-seo-page-titles-and-descriptions-meta-tags
• Eazi-Sites = https://support.eazi-apps.com/article/459-how-to-create-a-title